But a lot of times it doesn’t come across in people’s music. I was looking for some sort of spark that an artist has - well as human beings, we all have our special thing. When you watched these artists perform and heard their demos, what were you listening and looking for? What’s the most impressive thing of this collective group? Tuborg is popular in different countries, so you want to utilize those countries.
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I’ve always had a real global perspective, because everybody in my classes was from this place or that. I have a global picture of of how I see the world in general, because I’m from Miami. How did you choose the participating musicians? We don’t often see artists from countries like Bosnia and Uzbekistan represented in the U.S. But from an artist perspective, it was me doing my research, going to the past greats and listening to everything that I could possibly listen to and soaking in from that perspective - from album to album to album, different genres, jumping around to different styles of dance, different styles of music and then essentially putting myself together based on all of my different influences. I definitely had a hand in the music industry business, for lack of a better term. I think I’m more versed in the music industry because of the knowledge that he gave me. My manager Frank Harris was really instrumental in my career and how he mentored me from the music business standpoint. I can pull those tools and learn about them, but ultimately be myself. A lot of what I’ve learned has been from pulling from different artists and seeing what’s led to success. I would also tell myself to remain myself. Even to this day, I’ll tell people what my goals are and they don’t take it seriously. But if people aren’t laughing at a dream, it probably isn’t big enough. Everybody around you, it’s hard for them to believe, and it’s not their fault. You have a lot of doors shut in your face, and it gets tough, because you’re also going for a dream that is the impossible dream. I would tell myself that I’m on the right track - because you don’t get a pat on the back enough on your journey. If you could go back in time, what advice would you have given yourself? So if I can be that teacher or that mentor for some people for a period of time, I hope they can soak all of the information they can, so they can make this process a lot easier. If I had someone like myself to guide me through the situation, it would have been a lot easier, and I would have had to bump my head a lot less times. Even for myself, during my journey, I had to figure it out. But the music industry - you kind of got to make it happen yourself, and there’s no one to guide you. I always say that in a lot of different fields, you get a playbook, so to speak, and have teachers or coaches that help you along the way. What do you feel is the importance of artist mentorship in the industry? I’ve been getting different kinds of questions, because what the world wants and what artists want to know are two totally different things. I remember my beginnings.īut I also thought outside of the six artists that are chosen to be here, there would be a lot of aspiring artists that would watch it and get inspired. I thought it would be cool to to hop in on this and in the process, it’s given me some nostalgia.
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But my journey was a very specific, interesting kind of journey. I’ve been in the industry for so long, and obviously everybody has their own journey. This campaign was brought to my attention with the idea that we would be mentoring different artists from around the world. How did you get involved with the Tuborg Open campaign?
JASON DERULO SONGS 2022 PLUS
Seven of Derulo’s most popular hits have earned placements in the chart’s top 10, including “In My Head” and “Ridin’ Solo.”īillboard caught up with Derulo on set in Los Angeles, as the six artists joined forces for a photo shoot and he opened up about navigating the industry, getting re-inspired musically thanks to Afrobeats, and his new single “Slidin’,” as well as his upcoming graphic novel and film - plus his advice for emerging artists. 1 hits (his solo “Whatcha Say” and “Savage Love (Laxed – Siren Beat)” with Jawsh 685). 11 on the Billboard 200 albums chart and charted for 34 weeks, the hitmaker has appeared on the Billboard Hot 100 chart 22 times - with two No.
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Since the 2010 arrival of Derulo’s self-titled debut album, which peaked at No. In alphabetical order, the six participating artists (who each represented different parts of the world) are: Dee MC (India), Halko (Turkey), Iva Lorens (Serbia), Shokhrullo Abdullaev (Uzbekistan), Stoposto (Bosnia) and VEK (Nepal).